All About Red Maple Trees and Where to Plant Them

About Red Maple Trees and Where to Plant Them Red maple is the state tree of Rhode Island and its Autumn Blaze cultivar was chosen 2003 Tree of the Year by the Society of Municipal Arborists. Red maple is one of the primary trees to flaunt red blossoms in the spring and shows a most grand red fall shading. Red maple is a quick cultivator without the unfortunate propensities of quick producers. It rapidly makes conceal without the trade off of getting weak and chaotic. The most charming decorative trait of red maple is fall shading including red, orange, or yellow whichâ sometimes on a similar tree. The shading show is durable more than half a month and frequently one of the main trees to shading up in harvest time. This maple puts on one of the most splendid presentations of any tree in the scene with an extraordinary assortment ofâ fall hues with variable forces. Nursery created cultivars are all the more reliably hued. Propensity and Range Red maple transplants effectively at any age, has an oval shape and is a quick producer with solid wood and develops into a medium-enormous tree of around 40 to 70. The red maple possesses one of the biggest eastern north-south ranges in North America-from Canada to the tip of Florida. The tree is open minded and develops in about any condition. These trees are frequently a lot shorter in the southern piece of its range except if becoming close to a stream or on a wet site. This maple tree is far better than its Acer cousins silver maple and boxelder and similarly as quickly developing. In any case, when planting the species Acer rubrum, you would profit byâ selecting just assortments which have been developed from seed sources in your general vicinity and this maple may not do well in the southernmost USDA Plant Zone 9. The start ofâ leaf buds, red blossoms, and unfurling natural products show that spring has shown up. The seeds of red maple are very mainstream with squirrels and fowls. This tree can now and then beâ confused with red-leaved cultivars of Norway maple. Solid Cultivars Here are probably the best cultivars ofâ red maple: Armstrong: Grows in every one of the 50 states, has alluring silver-dim bark, columnarâ in shape, spectacularâ red to orange to yellow leaf color.Bowhall: Grows in each of the 50 states,â somewhat pyramidal shape, fundamentally the same as Norway maple, red to orange to yellow leaf display.Autumn Blaze: Plant zones 4-8, cross breed of silver maple and red maple. Recognizable proof of Red Maple The leaves: deciduous, inverse, long-petioled, cutting edges 6-10 cm long and as a rule about as wide, with 3 shallow short-pointed flaps, now and then with two littler projections close to the base, dull green and smooth above, lighter green or gleaming underneath and pretty much bushy. The blossoms: pink to dull red, around 3 mm long, the male blossoms are fascicled and the female blossoms are in hanging racemes. The blossoms are practically male or female, and individual trees might be all male or all female or a few trees may have the two kinds, each type on a different branch (the species in fact polygamodioecious), or the blossoms might be practically indiscriminate. Organic products: winged nutlets (samaras) in a couple, 2-2.5 cm since quite a while ago, bunched on long stalks, red to red-earthy colored. The basic name is concerning the red twigs, buds, blossoms, and fall leaves.â From the USDA/NRCS Plant Guide Master Comments It is a tree for all seasons that forms into an appealing yard example under an incredible scope of soil and climatic conditions. - Guy Sternberg, Native Trees for North American LandscapesThe red, red maple. Local to the wet soils of Americas eastern half, it has gotten one of the Nations top pick if not the hardiest-road trees. - Arthur Plotnik, The Urban Tree BookReddish blossoms show up in late-winter and are trailed by red natural product. The smooth dark bark is very alluring, especially on youthful plants. - Michael Dirr, Dirrs Hardy Trees and Shrubs P

Quality Management Essay

What are item, conveyance procedure and administrations? Indentify and clarify one definition that you will use for this task. The organization my picked is Burger King. Meaning of item: An item is substantial with a physical structure. Its plan is to fit into a particular reason characterized by the client of an objective market. It is delivered through an assembling procedure with detail. The clients will assess product’s execution against its cost while utilizing it. An item must be intended for use securely and condition well disposed, as frequently one of the core value. For instance, the Burger King’s item, and some of history. At the point when the antecedent of universal drive-thru eatery chain Burger King (BK) first opened in quite a while, menu dominatingly comprised of cheeseburgers, French fries, soda pops, milkshakes, and sweets. In the wake of being procured by its Miami, Florida franchisees and renamed in 1954, BK started extending its menu by including the Whopper sandwich in 1957, and has since included non-hamburger things, for example, chicken, fish, and veggie lover contributions, including servings of mixed greens and meatless sandwiches. Different increases incorporate a morning meal menu and refreshments, for example, Icees, squeezes, and packaged waters. As the organization extended both inside and outside the United States, it presented restricted renditions of its items that fit in with provincial tastes and social or strict convictions. To create extra deals, BK every so often presents constrained time offers of uncommon adaptations of its items, or brings out totally new items proposed for either long-or momentary deals. Burger lord, by and large, the primary business is inexpensive food, and taste tasty, can fulfill the requirements of the clients. (Burger King Product, 2013) Delivery Process The conveyance procedure as a rule includes six factors: The responsible item/specialist co-op and his item/administration providers (e. g. the individuals) Equipment used to give the item/administration (e. g. vehicles, sales registers, technical frameworks, PC frameworks) The physical offices (e. g. structures, stopping, sitting areas) The mentioning item/administration buyer Other clients at the conveyance area Customer contact The administration experience is characterized as all exercises engaged with the administration conveyance process. Some assistance directors utilize the term â€Å"moment of truth† to show that characterizing point in a particular help experience where communications are generally extreme. Administration is through a conveyance procedure meeting and surpassing customer’s desires. It comprises of many back †and front-stage exercises where the client collaborates straightforwardly or in a roundabout way with the administration association. The motivation behind the connection is To fulfill explicit needs and needs of the client, In a way that meets the customer’s desires and offers an incentive to him/her. Every client contact is known as a decision time. Client is either fulfill or disappoint them when you reach them. For instance, a back rub shop give knead administrations. The administrations they give is impalpable, and can assist the clients with relaxing. In Burger King, there is likewise a few administrations gave. For instance, when clients request at the counter, the staff will serve the clients by giving them requesting administrations. At the point when the food isn't prepared, the clients will take a line number and sit down first. At the point when the food is prepared, the staff will convey the food to their table. This is additionally another administrations. Along these lines in Burger King, in spite of the fact that they are selling items, however they likewise offer specific types of assistance to increase the value of clients. 1. 2 Explain and outline, in the quality framework, the procedures of review and affirmation. Quality affirmation investigation is characterized as the appraisal of attributes as for characterized principles so as to guarantee quality to the clients for any industry of business. Any quality checking examination process comprises of the accompanying advances Deciding the example size †The example size for quality assessment is chosen dependent on the complete parcel size to be reviewed and the criticality of the qualities in question. Global principles, for example, ISO 2859 assistance the auditor to choose the correct example size for the review. Choice of tests †Once the example size is chosen, the following stage is in the investigation procedure is choice of the examples. In light of this example, a choice should be taken on the whole part so it ought to be a genuine delegate of the parcel. To guarantee this, the examples ought to be chosen arbitrarily. Estimating or Testing †Once the examples have been chosen arbitrarily, these should be estimated and tried. Different principles are accessible which can be utilized relying on the qualities to be estimated or tried. Some of the time the clients may request the tests according to their methods, which might be more tough than the guidelines received by the association. Be that as it may, these terms and conditions should be settled upon before going into an agreement with the client. Analyzing †Some attributes just should be outwardly analyzed or investigated. These attributes may look simple however these are the ones, which may turn into a state of discussion, since these are emotional in nature. For e. g. shade of the shading. Again gauges act the hero as of now. Besides, estimation framework examination helps in evacuating any questions on estimation, testing or looking at. Contrasting and details †The consequences of estimation, test results, aftereffects of visual assessment should be then contrasted with the concurred particulars with choose if the products or the administrations meets them the very motivation behind a QA examination. On the off chance that the examples tried meet the particulars, the whole parcel is acknowledged, else it is dismissed. Settling on ensuing activity †Based on the quality assessment results and the examination of the equivalent with the particulars a choice on a great deal is taken. The significant point to be noted here is the sort of activity started if the part doesn't meet the particulars. On the off chance that the maker makes a move just to arrange off the deformity, at that point the imperfection may reoccur in the following parcel as well. This outcomes in wastage of different assets. The correct methodology in such cases is to locate the genuine explanation or the main driver of the deformity and afterward make remedial and preventive move to take out these causes and subsequently guarantee great quality.

Peek Over Our Shoulders What Rioters Are Reading On October 2, 2014

Peek Over Our Shoulders What Rioters Are Reading On October 2, 2014 In this  feature at Book Riot, we give you a glimpse of what we are reading  this very moment. Here is what the Rioters are reading today (as in  literally  today). This is what’s on their bedside table (or the floor, work bag, desk, whatevskis). See a Rioter who is reading your favorite book? I’ve included the link that will take you to their author archives (meaning, that magical place that organizes what they’ve written for the site). Gird your loins â€" this list combined with all of those archived posts will make your TBR list EXPLODE. Then again, that might be just what the doctor ordered for summer weekend plans. Enjoy! We’ve shown you ours, now show us yours; let us know what you’re reading (right this very moment) in the comment section below! Rachel Smalter Hall Alice + Freda Forever: A Murder in Memphis by Alexis Coe: Thumbed through the gorgeous hardcover and was instantly absorbed in this non-fiction love/crime story about two teenage girls in 1890s Memphis. (Hardcover) All Joy and No Fun: The Paradox of Modern Parenthood by Jennifer Senior: a baby shower gift from a friend with two toddlers. (Hardcover) Cassandra Neace Kafka on the Shore  by Haruki Murakami: I’ve only read one Kafka novel so far, and while it wasn’t enough to get me hooked, it was enough to make me interested. Going in for round 2. (Paperback) Assorted Ray Bradbury short stories: A friend asked me where they should start with his stuff, and while I had an answer ready, I decided that a refresher was in order. (Paperback) Dana Staves The Art of Eating by M.F.K. Fisher:  The compendium of Fisher’s five influential books about food has been on my required reading list for awhile, and I’m finally settling down into it. (Paperback) Rebecca Joines Schinsky Liar, Temptress, Soldier, Spy by Karen Abbott: I’ve been looking forward to it for months and finally picked it up during vacation last week. Everyone who raved about it was right! (print galley) Find Me by Laura van den Berg: A first novel from one of my favorite short story writers! I couldn’t wait to start it. (print galley) Nicole Perrin The Dog by Joseph O’Neill: I’ve been waiting for more O’Neill since Neverland and snapped this up on its US publication. Longlisted, but not shortlisted, for this year’s Man Booker Prize, it’s looking promising so far. Independent People by Halldór Laxness: Because finally. It was actually several references in David Mitchell’s The Bone Clocks that got me to pull the trigger and get this classic into my brain. Where it belongs. Brenna Clarke Gray Canuck Comics: A Guide to Comic Books Published in Canada by John Bell: This weird little bit of CanCon was published in 1985 and gives a snapshot nationalist history of comics; I’m working on a bit of an update for another project. (Print) The Lost Book of Mormon by Avi Steinberg: I’m totally fascinated by American-born religions, and Steinberg’s Mormon pilgrimage from an Israeli-American perspective is funny and moving. (Digital ARC) Greg Zimmerman The Dog  by Joseph O’Neill A Booker Longlist novel about a misanthropic lawyer living in Dubai? Count me in. (hardcover, library) Fourth of July Creek by Smitt Henderson Several folks have mentioned this as their favorite novel of the year. (hardcover) EH Kern Maimonides. Life and Thought by Moshe Halbertal. I have been on a biography binge lately and Maimonides is my favorite medieval philosopher. I just couldn’t resist it. (Hardcover) Glimmer Train Issue 91. As always lots of good short stories. This issue particularly is focused on the immigrant experience of the United States in the 21st century. (Literary print journal) James Crossley Acceptance by Jeff VanderMeer: I couldn’t very well read the first two volumes of the Southern Reach trilogy and not find out how it ends, could I? Kim Ukura On Immunity by Eula Biss: I’m always up for reading the latest buzzy nonfiction and I’m curious about a more nuanced look at the vaccination debate. (Galley) The Bone Clocks by David Mitchell: When fellow Rioters almost get trampled to get a copy of a book, I know it’s one I have to read. (Library) Derek Attig Men Explain Things to Me  by Rebeccas Solnit: Because amazing, obviously. (ebook) What If? Serious Scientific Answers to Absurd Hypothetical Questions by Randall Munroe: Because who hasn’t wondered if you could build a jet-pack using machine guns? (ebook) Jessica Woodbury Bird Box by Josh Malerman. When chatting with other Rioters about books with strong atmosphere and suspense, this came up. And it is my favorite time of year for creepy reads. So far? It is NOT disappointing. (audiobook) Alison Peters Death Without Company by Craig Johnson. My backwards-reading of the Walt Longmire mystery series continues!  (used paperback) Rooms, by Lauren Oliver. Getting in the Halloween spirit a little early with this creeper by the YA bestseller, in her first adult novel-also comes recommended by Swapna. (hardback) Jeanette Solomon Red Seas under Red Skies by Scott Lynch: I finished the first in this series and wanted more immediately. Lots of fun. (mass-market paperback) Dark Triumph by Robin LaFevers: Another second in a series; the third comes out soon, so I wanted to be ready. I love these books! (ebook) Tasha Brandstatter Six of Hearts by LH Cosway: Couldn’t decide on which book to read next, so decided to go with the latest by one of my favorite authors. Never a bad idea. (ebook) Nikki Steele What We See When We Read by Peter Mendelsund: A fantastic pick-up-and-read-ten-pages kind of book from the previous Book Riot Quarterly shipment. (Paperback) The Queen of the Tearling by Erika Johansen: Yep, I love it. (Audiobook) Peter Damien Hijacked Brains by Henrietta Robin Barnes, MD: a dry but fascinating academic text on addiction and the brain. (Digital ARC) Running Home by Julie Hutchings: a really fun book, with terrific dialog throughout. (eBook) Aram Mrjoian Is Everyone Hanging Out Without Me? by Mindy Kaling. (paperback) Gone Girl by Gillian Flynn. Hoping to knock out this read in time to go see the movie ASAP. (paperback) Kate Scott Reading Lolita in Tehran  by Azar Nafisi: I can’t believe I haven’t read this until now. (Paperback) The Air We Breathe by Christina Parrish: An interesting story about a traumatized girl with panic disorder. (Paperback) Kristina Pino Creativity Inc. by Amy Wallace, Ed Catmull I couldn’t resist after Jeff gushed about it a few times on the podcast. Plus, I love Pixar. (audiobook) Americanah by Chimamanda Ngozi Adichie I fell in love with the author after reading her essay on feminism, so now I’m checking out her work (paperback) ????(Kimi ni Todoke) volume 2 by Shiina Karuho I’m reading some manga/comics in Japanese for practice; I already read it in English, so the context goes a long way (paperback) Rachel Manwill All the Light We Cannot See by Anthony Doerr: I’m reading this as part of my Seasonal Reading Challenge tasks. (Audio) Big Little Lies by Lianne Moriarty: Book club book! (Hardcover) Rah Carter Tipping The Velvet by Sarah Waters. I read my first Sarah Waters (Fingersmith) earlier this month and was instantly hooked. (paperback) And Still I Rise by Maya Angelou. This was a, successful, attempt to get myself excited about poetry. Johann Thorsson Gifts For The One Who Comes After  by Helen Marshall. I love me some dark short stories, and this is scratching that itch very well. (Kindle) Jessica Pryde Zealot: The Life and Times of Jesus of Nazareth by Reza Aslan. Its been on my list forever and popped up as the first interesting thing on One Click Digital. (Audiobook) Loki: Ragnarok Roll by Eric M. Esquivel et al. Loki gets banished from Asgard and starts a rock band? Yes please. I have wonderful friends who tell me about these things.(Comixology) Emily Gatlin Goodhouse by Peyton Marshall: Whoa. I’ll just say it’s haunting and realistic for a book labeled “dystopian.” One of my favorites of the year so far. (Hardcover) Welcome to Braggsville by T. Geronimo Johnson: Southern-fried comedy about four UC Berkeley students who stage a dramatic protest during a Civil War reenactment in Georgia. Shine on, you crazy diamond (and I say diamond because 60 pages in, I can almost guarantee you that it’s going to win a big shiny literary prize). (print galley) Rincey Abraham Bad Feminist by Roxane Gay: Finally getting around to this one and I am loving it all. (Paperback) Amanda Nelson How To Be A Victorian by Ruth Goodman. I loved Ruth Goodman in the BBCs living history mini-series The Victorian Farm, and I will read anything she writes about history. (Hardcover) As for  Me… The Night Circus by Erin Morgenstern. I got this three years ago as an ARC and finally grabbed it because I was IN THE MOOD. Im slow to warm up, people… it takes a few years to give something a try. Loving it. (paperback ARC) ____________________ Expand your literary horizons with New Books!, a weekly newsletter spotlighting 3-5 exciting new releases, hand-picked by our very own Liberty Hardy. Sign up now!   Save

Peek Over Our Shoulders What Rioters Are Reading On October 2, 2014

Peek Over Our Shoulders What Rioters Are Reading On October 2, 2014 In this  feature at Book Riot, we give you a glimpse of what we are reading  this very moment. Here is what the Rioters are reading today (as in  literally  today). This is what’s on their bedside table (or the floor, work bag, desk, whatevskis). See a Rioter who is reading your favorite book? I’ve included the link that will take you to their author archives (meaning, that magical place that organizes what they’ve written for the site). Gird your loins â€" this list combined with all of those archived posts will make your TBR list EXPLODE. Then again, that might be just what the doctor ordered for summer weekend plans. Enjoy! We’ve shown you ours, now show us yours; let us know what you’re reading (right this very moment) in the comment section below! Rachel Smalter Hall Alice + Freda Forever: A Murder in Memphis by Alexis Coe: Thumbed through the gorgeous hardcover and was instantly absorbed in this non-fiction love/crime story about two teenage girls in 1890s Memphis. (Hardcover) All Joy and No Fun: The Paradox of Modern Parenthood by Jennifer Senior: a baby shower gift from a friend with two toddlers. (Hardcover) Cassandra Neace Kafka on the Shore  by Haruki Murakami: I’ve only read one Kafka novel so far, and while it wasn’t enough to get me hooked, it was enough to make me interested. Going in for round 2. (Paperback) Assorted Ray Bradbury short stories: A friend asked me where they should start with his stuff, and while I had an answer ready, I decided that a refresher was in order. (Paperback) Dana Staves The Art of Eating by M.F.K. Fisher:  The compendium of Fisher’s five influential books about food has been on my required reading list for awhile, and I’m finally settling down into it. (Paperback) Rebecca Joines Schinsky Liar, Temptress, Soldier, Spy by Karen Abbott: I’ve been looking forward to it for months and finally picked it up during vacation last week. Everyone who raved about it was right! (print galley) Find Me by Laura van den Berg: A first novel from one of my favorite short story writers! I couldn’t wait to start it. (print galley) Nicole Perrin The Dog by Joseph O’Neill: I’ve been waiting for more O’Neill since Neverland and snapped this up on its US publication. Longlisted, but not shortlisted, for this year’s Man Booker Prize, it’s looking promising so far. Independent People by Halldór Laxness: Because finally. It was actually several references in David Mitchell’s The Bone Clocks that got me to pull the trigger and get this classic into my brain. Where it belongs. Brenna Clarke Gray Canuck Comics: A Guide to Comic Books Published in Canada by John Bell: This weird little bit of CanCon was published in 1985 and gives a snapshot nationalist history of comics; I’m working on a bit of an update for another project. (Print) The Lost Book of Mormon by Avi Steinberg: I’m totally fascinated by American-born religions, and Steinberg’s Mormon pilgrimage from an Israeli-American perspective is funny and moving. (Digital ARC) Greg Zimmerman The Dog  by Joseph O’Neill A Booker Longlist novel about a misanthropic lawyer living in Dubai? Count me in. (hardcover, library) Fourth of July Creek by Smitt Henderson Several folks have mentioned this as their favorite novel of the year. (hardcover) EH Kern Maimonides. Life and Thought by Moshe Halbertal. I have been on a biography binge lately and Maimonides is my favorite medieval philosopher. I just couldn’t resist it. (Hardcover) Glimmer Train Issue 91. As always lots of good short stories. This issue particularly is focused on the immigrant experience of the United States in the 21st century. (Literary print journal) James Crossley Acceptance by Jeff VanderMeer: I couldn’t very well read the first two volumes of the Southern Reach trilogy and not find out how it ends, could I? Kim Ukura On Immunity by Eula Biss: I’m always up for reading the latest buzzy nonfiction and I’m curious about a more nuanced look at the vaccination debate. (Galley) The Bone Clocks by David Mitchell: When fellow Rioters almost get trampled to get a copy of a book, I know it’s one I have to read. (Library) Derek Attig Men Explain Things to Me  by Rebeccas Solnit: Because amazing, obviously. (ebook) What If? Serious Scientific Answers to Absurd Hypothetical Questions by Randall Munroe: Because who hasn’t wondered if you could build a jet-pack using machine guns? (ebook) Jessica Woodbury Bird Box by Josh Malerman. When chatting with other Rioters about books with strong atmosphere and suspense, this came up. And it is my favorite time of year for creepy reads. So far? It is NOT disappointing. (audiobook) Alison Peters Death Without Company by Craig Johnson. My backwards-reading of the Walt Longmire mystery series continues!  (used paperback) Rooms, by Lauren Oliver. Getting in the Halloween spirit a little early with this creeper by the YA bestseller, in her first adult novel-also comes recommended by Swapna. (hardback) Jeanette Solomon Red Seas under Red Skies by Scott Lynch: I finished the first in this series and wanted more immediately. Lots of fun. (mass-market paperback) Dark Triumph by Robin LaFevers: Another second in a series; the third comes out soon, so I wanted to be ready. I love these books! (ebook) Tasha Brandstatter Six of Hearts by LH Cosway: Couldn’t decide on which book to read next, so decided to go with the latest by one of my favorite authors. Never a bad idea. (ebook) Nikki Steele What We See When We Read by Peter Mendelsund: A fantastic pick-up-and-read-ten-pages kind of book from the previous Book Riot Quarterly shipment. (Paperback) The Queen of the Tearling by Erika Johansen: Yep, I love it. (Audiobook) Peter Damien Hijacked Brains by Henrietta Robin Barnes, MD: a dry but fascinating academic text on addiction and the brain. (Digital ARC) Running Home by Julie Hutchings: a really fun book, with terrific dialog throughout. (eBook) Aram Mrjoian Is Everyone Hanging Out Without Me? by Mindy Kaling. (paperback) Gone Girl by Gillian Flynn. Hoping to knock out this read in time to go see the movie ASAP. (paperback) Kate Scott Reading Lolita in Tehran  by Azar Nafisi: I can’t believe I haven’t read this until now. (Paperback) The Air We Breathe by Christina Parrish: An interesting story about a traumatized girl with panic disorder. (Paperback) Kristina Pino Creativity Inc. by Amy Wallace, Ed Catmull I couldn’t resist after Jeff gushed about it a few times on the podcast. Plus, I love Pixar. (audiobook) Americanah by Chimamanda Ngozi Adichie I fell in love with the author after reading her essay on feminism, so now I’m checking out her work (paperback) ????(Kimi ni Todoke) volume 2 by Shiina Karuho I’m reading some manga/comics in Japanese for practice; I already read it in English, so the context goes a long way (paperback) Rachel Manwill All the Light We Cannot See by Anthony Doerr: I’m reading this as part of my Seasonal Reading Challenge tasks. (Audio) Big Little Lies by Lianne Moriarty: Book club book! (Hardcover) Rah Carter Tipping The Velvet by Sarah Waters. I read my first Sarah Waters (Fingersmith) earlier this month and was instantly hooked. (paperback) And Still I Rise by Maya Angelou. This was a, successful, attempt to get myself excited about poetry. Johann Thorsson Gifts For The One Who Comes After  by Helen Marshall. I love me some dark short stories, and this is scratching that itch very well. (Kindle) Jessica Pryde Zealot: The Life and Times of Jesus of Nazareth by Reza Aslan. Its been on my list forever and popped up as the first interesting thing on One Click Digital. (Audiobook) Loki: Ragnarok Roll by Eric M. Esquivel et al. Loki gets banished from Asgard and starts a rock band? Yes please. I have wonderful friends who tell me about these things.(Comixology) Emily Gatlin Goodhouse by Peyton Marshall: Whoa. I’ll just say it’s haunting and realistic for a book labeled “dystopian.” One of my favorites of the year so far. (Hardcover) Welcome to Braggsville by T. Geronimo Johnson: Southern-fried comedy about four UC Berkeley students who stage a dramatic protest during a Civil War reenactment in Georgia. Shine on, you crazy diamond (and I say diamond because 60 pages in, I can almost guarantee you that it’s going to win a big shiny literary prize). (print galley) Rincey Abraham Bad Feminist by Roxane Gay: Finally getting around to this one and I am loving it all. (Paperback) Amanda Nelson How To Be A Victorian by Ruth Goodman. I loved Ruth Goodman in the BBCs living history mini-series The Victorian Farm, and I will read anything she writes about history. (Hardcover) As for  Me… The Night Circus by Erin Morgenstern. I got this three years ago as an ARC and finally grabbed it because I was IN THE MOOD. Im slow to warm up, people… it takes a few years to give something a try. Loving it. (paperback ARC) ____________________ Expand your literary horizons with New Books!, a weekly newsletter spotlighting 3-5 exciting new releases, hand-picked by our very own Liberty Hardy. Sign up now!   Save

Different Kinds of Progress - Stephen Hawkings a Brief History of Time and Thomas Paines The Age of Reason Free Essay Example, 2750 words

Thomas Paine s The Age of Reason was written in the form of a pamphlet, a popular form of written literature in, particularly 17TH and 18th century Britain and America. Paine used the pamphlet to compress his ideas and arguments into a tight space and to disseminate these ideas to a very wide audience, because of the cheap production costs of printing the pamphlets. Therefore, Paine s rhetoric is both rich and dense. The pamphlet of this earlier time in American history can be compared to the place that the paperback book has in a contemporary context. Stephen Hawking s A Brief History of Time is considerably longer than Paine s work, and as such contains much more history than Paine contains, but also contains far fewer direct lines of argument. Hawking s book tries to inform the reader of a certain line of history, in order to let the reader participate in a conversation with the writer. The writer, once the reader is well-informed, can engage the reader with subtle hints at a ne w worldview that stresses the importance of a mainly and thoroughly naturalistic conception of the universe. We will write a custom essay sample on Different Kinds of Progress - Stephen Hawkings a Brief History of Time and Thomas Paines The Age of Reason or any topic specifically for you Only $17.96 $11.86/page Thomas Paine is known for his simple, clear, and straightforward use of language to persuade his audiences (Foner). This is because his pamphlets reached a wide variety of people, due to their cheapness and wide dissemination. He used this clear and concise style with great effectiveness, especially in The Age of Reason , in which he tries to convince everyday people of the rational religion and the evils of institutionalized worship.

Conflict, Climax and Resolution in Sophocles Antigone Essay

Conflict, Climax and Resolution in Antigone Sophocles’ tragic drama, Antigone, presents to the reader a full range of conflicts and their resolution after a climax. In Antigone the protagonist, Antigone, is humble and pious before the gods and would not tempt the gods by leaving the corpse of her brother unburied. She is not humble before her uncle, Creon, because she prioritizes the laws of the gods higher than those of men; and because she feels closer to her brother, Polynices, than she does to her uncle. The drama begins with Antigone inviting Ismene outside the palace doors to tell her privately: â€Å"What, hath not Creon destined our brothers, the one to honoured burial, the other to unburied shame?† Antigone’s offer†¦show more content†¦Ismene, in parting, accuses Antigone of foolishness in her bold plans: â€Å"Go, then, if thou must; and of this be sure,-that though thine errand is foolish, to thy dear ones thou art truly dear.† Ismene, one might say, is â€Å"humble and pious† to the king first and to the gods secondly. Creon is introduced into the drama, the antithesis of humility and piety; he replaces Eteocles as ruler in Thebes: â€Å"I now possess the throne and all its powers, by nearness of kinship to the dead.† Creon explains to the elderly Thebans of the chorus the rationale behind the new edict regarding Polynices, which stipulates: â€Å". . .it hath been proclaimed to our people that none shall grace him with sepulture or lament, but leave him unburied, a corpse for birds and dogs to eat, a ghastly sight of shame.† No sooner has the edict been promulgated than a guard reports to the king that the edict has been violated: â€Å"The corpse-some one hath just given it burial, and gone away,-after sprinkling thirsty dust on the flesh, with such other rites as piety enjoins.† The character of the king immediately acquires another dimension – a suspicious aspect which thinks erroneously that money is involved in the violation: â€Å"Tis by them, well I know, that t hese have been beguiled and bribed to do this deed. Nothing so evil as money ever grew to be current among men.† The guard exits with the intention ofShow MoreRelated Sophocles Antigone - Antigone and Creon, the Powerful Protagonists1244 Words   |  5 PagesThe Two Protagonists of Antigone In the classic model of dramatic structure, two characters move the action of the play from introduction to climax to resolution with their conflict. One of these characters is the protagonist; the other is the antagonist. The protagonist is generally regarded as the good guy, and the antagonist is the bad guy. In Sophocles play Antigone, the lines between protagonist and antagonist are blurred. 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Characteristics Of An Effective Exemplary Manager Using A...

Leadership and Communication in Exemplary Management The purpose of this assignment is to identify characteristics that define an effective exemplary manager using a healthcare manager. Josie Pippert, the Director of Donor Services at Houchin Community Blood Bank, is an exemplary manager because she balances authority and supportiveness to effectively lead a group of employees. Despite being in a different department, Josie has become my mentor because she is very supportive and approachable while being honest and critical. She is interested in improving the donor services department at Houchin by making informed and efficient decisions. Josie mentioned the three positions she has held which shaped her management style. Background Research Before reaching the position she is at right now, Josie got a Bachelor’s of Science in Biology while minoring in Chemistry and Psychology from Northern State University in South Dakota. Following her graduation, she became a certified medical technologist, known as a clinical lab scientist in California, with a one year internship. Josie spent three years as a lab technician in South Dakota, before moving to Fort Gordon in Georgia, to work at the blood donor center for the Department of Defense Army branch. She was recommended for the supervisory position, where she spent ten years, by her senior officer who saw managerial potential in her. Finally, Josie accepted an offer from Houchin Community Blood Bank as the Director of DonorShow MoreRelatedTransformational Leadership Within A Health Care Setting1622 Words   |  7 PagesUsing transformational leadership in nursing practice can increase morale, motivation, and enhance job performance, which can ultima tely improve patient outcomes and quality of care. 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Language and behavior Essay Example For Students

Language and behavior Essay How does Willy Russell use the stage to show that growing up in different social classes affects two very similar people?  Blood Brothers is all about a set of twins who are brought up together but in different families of different classes, they grow up as best friends and eventually die together just after they find out there brothers. There are two meanings to a blood brother, firstly there is nature this means that they are physically blood brothers and share the same blood, such as twins. Secondly there is nurture which means that the boys exchanged there blood through a cut of friendship. The two boys are meant to be similar as they are twins but theyre brought up in different classes and so they become different. The Johnstones being lower stage and cramped with the audience shows there cramped lifestyle and that there in the working class whereas the Lyons on the other hand are upper stage and set away from the audience to show there space and power over the stage, which means that they are in the upper class. Blood Brothers is set in Liverpool; at the time the Scousers were socially divided, the lower classes struggled to find jobs, and lived in cramped conditions but conversely the upper classes lived in rich, spacious conditions with a good education and well-paid jobs. Mickey teaches Eddie the F word; when Eddie says this is an offence he uses it as one word youre youre a fuckoff! which means that he does not understand the meaning. Russell uses ellipses before the word to suggest uncertainty of the meaning. The amalgamation of the two words into the word fuckoff also implies that he does not know or understand what it is he is saying. When Eddie replies to the policeman after throwing stones at a window and being asked his name, he answers back with Adolph Hitler which implies that he is copying Mickeys common and rude language and behavior. This relates back to when Eddie says Youre youre a fuckoff and again implies the influence that Mickey has over Eddie. Mrs Johnstones language also reflects Mickeys actions and language, and her class. She uses slang, swears, and has a slouchy, common and rude way of living which suggests she is working class. Within Blood Brothers Mr and Mrs Lyons speak to each other with very formal language, even though theyre married they still speak polite with a well mannered tone to one another. Darling, Im sorry, Richard, Jennifer, which implies that their upper class. When Mrs Lyons talks to Mrs Johnstone however she talks down to her and is very snappy with her words, when she does this you can see the power that the upper class have over the working class. In act 1 a woman with a stone in the place of her heart cross references to a woman gone mad we are not sure whether this is Mrs Johnstone or Mrs Lyons so this links them together. When children Mickey and Eddie are completely different, Mickey plays violent games, uses unsophisticated vocabulary and pretends he has toys but Eddie on the other hand who is upper class however would go home and look words up in dictionary which he had learnt from Mickey, he uses well mannered, appropriate and polite vocabulary and had all the toys he could ever want. When they grow up they become similar and start acting and using the same language, for example when they were throwing stones through a window and both of them replying to the police man after he asks their name with Adolph Hitler which suggests that they both have adopted the same rude language and behavior. .uc14451798de8312b335a78cf53a56df9 , .uc14451798de8312b335a78cf53a56df9 .postImageUrl , .uc14451798de8312b335a78cf53a56df9 .centered-text-area { min-height: 80px; position: relative; } .uc14451798de8312b335a78cf53a56df9 , .uc14451798de8312b335a78cf53a56df9:hover , .uc14451798de8312b335a78cf53a56df9:visited , .uc14451798de8312b335a78cf53a56df9:active { border:0!important; } .uc14451798de8312b335a78cf53a56df9 .clearfix:after { content: ""; display: table; clear: both; } .uc14451798de8312b335a78cf53a56df9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc14451798de8312b335a78cf53a56df9:active , .uc14451798de8312b335a78cf53a56df9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc14451798de8312b335a78cf53a56df9 .centered-text-area { width: 100%; position: relative ; } .uc14451798de8312b335a78cf53a56df9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc14451798de8312b335a78cf53a56df9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc14451798de8312b335a78cf53a56df9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc14451798de8312b335a78cf53a56df9:hover .ctaButton { background-color: #34495E!important; } .uc14451798de8312b335a78cf53a56df9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc14451798de8312b335a78cf53a56df9 .uc14451798de8312b335a78cf53a56df9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc14451798de8312b335a78cf53a56df9:after { content: ""; display: block; clear: both; } READ: Power and Propoganda in Communist China EssayEddie goes to a posh boarding school Ill see you at half term then, darling and Mickey goes to a working class, village comprehensive. However, they are both suspended, and they are both rude to their teacher. Mickey answers a question with the remark fish fingers and Eddie tells his teacher you can take a flying fuck at a rolling doughnut this links them linguistically as well, both because they both mention food (which is an identification of riches), and because their comments are both alliterative, using the letter f which makes them very similar. When they become adults, Eddie soon realizes that he doesnt like being like Mickey anymore and wants to be himself.  Russell shows Mrs Johnstones class through her common behavior because she comes over as a person who couldnt care less what people could think about her or her family and just gets on with life. Mrs Lyons however is very well spoken; she wants everyone to think of Eddie as a higher class person so she does not let him mix with the lower class that live at the bottom of the street, which shows her class. In act 1 and act 2 the boys meet at similar points, this mirrors the fact that the boys are the same- like there are two acts, there are two of them.

Ready to die free essay sample

Hip Hop artist Notorious B. I. G released his debut album Ready to Die under the Bad Boy Records label. This was marked as the first release on their label. Ready to Die made the Notorious B. I. G. A star and vaulted Sean Puffy Combs Bad Boy label Into the spotlight as well. Its recognized as one of the greatest hardcore rap albums ever recorded. The album reached quadruple platinum with infamous tracks Juicy, Big Poppa and One More Chance. In June of 1995, the single One More Chance debuted at number five in the pop singles chart, tying MichaelJacksons Scream / Childhood as the highest-debuting single of all time. Ready to Die continued to gain popularity throughout 1995, eventually selling two million copies. Producers who took part of the album were DC Premier, Easy Mo Bee, Puffy etc. The album cover is an infant with similarities of the artist sporting an afro. We will write a custom essay sample on Ready to die or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page B. I. G. Had been influenced by everyone from Cool G Rap to NNW, Too Short to Slick Rick. The concept behind it is the artists life from birth to death. This album cover is considered one of the best Hip Hop covers of all time. Its always easy to see elements f Biggie in his narrators and of his own experience in the details; everything is firmly rooted In reality, but plays Like scenes from a movie. His storytelling skills brought a huge impact to the future of rap music. He made the things that he said so clear and vivid. The stakes were raised, says Www-Tang founder and producer RAZZ. Before 8. 1. G. , you might put out anything, now you knew, okay, Its real out there, you goat come correct, cause this cat Is spending time on his salt. Even other producers and Macs knew that Biggie was very talented.SOCIOECONOMIC STATUS OF BIGGIE: Christopher Wallace, a. K. A. Biggie Smalls, was born in Brooklyn, New York, May 21, 1972. He was raised in the poor Brooklyn neighborhood of Bedford-Stuyvesant as the son of a preschool teacher. Dropping out of high school at the age of seventeen, Biggie became a crack dealer, which he proclaimed was his only source of Income. Hustling was the way for a common young Black man trying to make a living in the ghetto. His career choices involved certain risks. However, a trip to North Carolina for a routine drug exchange ended being the soon-to-be MAC a nine-month stay behind bars.Once released, Biggie borrowed a friends four-track tape recorder and laid own some hip-hop tracks In a basement. The tapes were then passed around and played at local radio station In New York. Not extremely attractive, Wallace named dark skinned, and had a crook in his eye, yet he was a charmer. A young impresario and sometime producer by the name of Sean Combs (Daddy) heard Baggies early tapes. Impressed, Puffy went to sign Biggie to his new label, Bad Boy Records. Puffy and Biggie worked on the artists first album, and the Notorious B. I. G. Was born. Biggie was first heard on a remix of a Mary J. Bilge song and a track on the Whos the Man? 1991 soundtrack. After these successes, the album worked on earlier went through its final touches and was released in 1994, titled Ready to Die. The record was certified platinum quickly, and the Notorious B. I. G. Was named MAC of the Year at the 1995 Billboard Music Awards. After the quick success of the album, Biggie went back to get his friends, some who didnt even rhyme. He had several run-ins with the law, on charges that ranged from beatings, to drugs and to weapons, while all claimed that Biggie was a gentle person. INTRO: Just listen man, your mother giving you money Amiga?

TCE essays

TCE essays TCE is a nonflammable liquid it is colorless. It has a sweet odor and a sweet burning taste. TCE does not occur naturally in the environment. It is an artificial compound. It is produced synthetically from 1,2-dichloroethane. And stabilizers are added to the marketed product. It is used mainly as a solvent to remove greases from metal parts, it is also an ingredient in adhesives, typewriter correction fluid and spot and paint removers. 75-80% of TCE production is used for degreasing metals. Because of its good solvent properties it was formerly used in dry-cleaning facilities. It is also used to extract natural substances. An example would be in decaffeinated coffee or fruit juices. Skin contact with TCE can cause irritation and rashes on the skin. Drinking small amounts of TCE over a long period of time can cause liver and kidney damage, nervous system effects and impaired immune system function. Also during pregnancy it can impair fetal development. Drinking larger amounts can cause nausea, convulsions a coma and in some cases death. Breathing TCE for a long time can cause impaired heart function and coma or death. Breathing TCE for a short period of time can cause headaches, lung irritation, dizziness and difficulty concentrating. Some studies with mice have shown that high levels of TCE may cause liver or lung cancer. Also some studies of people exposed to TCE over long periods of time showed increased risk of cancer. These studies however, are inconclusive the cancer could have been caused by other things. You could be exposed by breathing air in from around the house contaminated by TCE vapors from the shower water. Also breathing in common household items such as, spot removers or correction fluid. Drinking, swimming or showering in water with TCE in it could have also exposed you. ...

Lies my teacher told me Essay Example | Topics and Well Written Essays - 250 words

Lies my teacher told me - Essay Example Gone with the Wind focuses not on the hardships of slavery, but the injustices of the Union Army and Reconstruction. This is very misleading. Did the South face hardships at the hands of the Union Army? Of course they did, they lost the war. However slaves also faced injustices. In Gone with the Wind only one slave was whipped for not taking care of a hot horse (Mitchell 51). In Bullwhip days: The slaves remember: An oral history (Mellon 2002:39) a slave recounts numerous whippings with blood and blisters all over a slave’s back. This is what happened according to a witness. However all races of students would be uncomfortable with this image. That is why history has to be smoothed over for children. Is it right that teachers lie to students? No, it is not right. One human trait is to separate people, events, and history into a good and evil category. The truth is not all slaves were beaten by their white masters, but many were. Not all white people owned or even believed in s lavery, but many did. History needs to treat events as humanly as possible. That means judgment does not need to be passed, but history needs to be presented through facts not emotion. Slavery was not a clear cut issue. It is difficult, but needs to be addressed by all races. Bibliography Loewen, J. W. (1996). Lies my teacher told me. New York: Touchstone. Mellon, J. (2002).

Industrial Revolution in Britain Essay Example | Topics and Well Written Essays - 3000 words

Industrial Revolution in Britain - Essay Example England, having a profuse supply of laborers to mine coal and iron, meaning a good supply of industrial fuel, possessing colonies that serve as her sources of raw materials and as her markets, achieved a head start over its European equals in the phenomenon of Industrial Revolution. Most importantly, England's isolation kept her from wars bombarding other European countries, and allowed her to continue industrializing without disruption (Rempel). Industrial Revolution induced the widespread use of machineries for manufacturing. England went through the phenomenon beginning in18th Century. Soon, more things could be done quicker and labor costs became cheaper. The process changed England from an agrarian, handicraft economy into a machine-dominated manufacturing industry. This bought for England greater economic potentialities and urbanization. Urbanization as an effect of industrializing made England evidenced an increase in population, as well as the emergence of several new social classes (Rempel). An advent of factories in places where palpable resources of coal and other essential materials could be found was set up in the process of rapid industrializing and urbanizing. Concentration of work forces in these locations was then called for. Eventually, these areas were developed to great cities with established political centers. The problem was that these so called "factory" and "mining" towns became so crowded and swamped that no good living conditions were experienced. Sanitary provisions are found lacking, and diseases spread across these swamped areas. "The dreadful living conditions in these new towns can be attributed to lack of good bricks, absences of building codes, and the lack of machinery for public sanitation. Yet the more tenable cause was the fact that factory owners offered little regard to the laborers as they treat them as commodities and not as actually human beings with important needs" (Rempel). These towns then sprouted new categories of British social classes. Factory owners became the new bourgeoisie and the men, women and children became categorized as the new working class. The more alarming incident here was that women and child labor emerged prominently in this period. Yet, more and more people moved to these cities in search of the higher profits that was seem guaranteed in working for these industries. Unfortunately, the industry workers were not to become well-off despite having jobs. This is so because they play second fiddle to the sophisticated machines, and were often degraded to routine process laborers, working long hours yet receiving low compensations under quite inauspicious conditions (Rempel). Longer hours meant reduced leisure time even though their material consumption did not increased. It was apparent that the workers become concentrated on factories and mines, and less on agriculture, where half of the population was in a century earlier. Employment in agriculture as a percentage of the population declined rapidly. By 1850, only one in four British could be said to be working the land and as had been said, employment growth at this point in time took place mostly in traditional manufacturing service industries (Voth, 2003). Therefore, wage increases that would have been expected from

Important and application of data mining

Important and application of data mining Important and application of Data Mining Abstract Today, people in business area gain a lot of profit as it can be increase year by year through consistent approach should be apply accordingly. Thus, performing data mining process can lead to utilize in assist to make decision making process within the organization. This paper elaborate in detail the level of importance and also the application the application of data mining which can be adopt for various fields depends on the objective, mission, goals and purpose of conducting the study within the organization. there are three main areas take as a example which are hotel, library and hotel to observe on how data mining works to these main field. Keywords: Data Mining, KDD Process, Decision Trees, Ant Colony Clustering Algorithm; Association Rules, Neural Network, Rough Set, 1.0 Introduction As we know, organization which conducts business transaction is keeps massive of document or data in a specific database for further retrieval. The data are combine from are a few departments that carried out different task and each of their function parallel with the mission and vision of organization. According (Imberman, 2001) the number of fields in large databases can approach magnitudes of 102 to 103. Therefore, it is necessary to make proper decision making or strategic planning using the existing data where these plays important role in order to ensure any action that are taken place does not given an impact especially bring loss to the organization. Other than that, data became obsolete when it keeps on changing and easily out dated as the user requirement shifting depends on factors such as trends, money, needs and so forth. One way to analyze data is using of data mining technique which enable to assist organization by emphasize several steps to produce the valuable output in short period of time compare with the traditional method which may involves more than one methodologies and it derive to longer of time to accomplish the investigation towards a portion of data. Thus, in the business area an action should be done quickly in order to compete with other competitors and to improve performance both in giving service and produce a high quality product. Moreover, process interpretation of the result involves group of people to inject some of the creativity and synthesis which can lead to the solutions on the problem or tasks. Obviously, data mining a lot assist in various fields with different purposes and depend on the objectives that want to achieve. The rest of this paper is organized as follows. Section 2 tells about definition of data mining. Section 3 determines the importance of data mining. Section 4 explains the application of data mining in various fields. Section 5 draws the conclusions. 2.0 Definition of Data Mining There are abroad definitions listed by a few researcher and academician according to their view and opinion based on the study they have done. Moreover, these will help to understand or giving an idea before discusses more in depth towards data mining technique. Basically, the main purpose use of data mining is to manipulate huge amount of data either existence or store in the databases by determine suitable variables which is contribute to the quality of prediction that will be use to solve problem. Define by Gargano Raggad, 1999. Data mining searches for hidden relationships, patterns, correlations, and interdependencies in large databases that traditional information gathering methods (e.g. report creation, pie and bar graph generation, user querying, decision support systems (DSSs), etc.) might overlook. Besides that, another author also agreed with opinion toward the data mining definition which is to seek hidden pattern, orientation and also trend. Through (Palace, 1996) added to the previous is: Data mining is the process of finding correlations or patterns among dozens of fields in large relational databases. Moreover, data mining also define as process to squeeze of knowledge or information using appropriate framework or model to analyze until produce an output that assist in fulfill the objective of the study. From Imberman, 2001: As knowledge extraction, information discovery, information harvesting, exploratory data analysis, data archeology, data pattern processing, and functional dependency analysis. The statement above agreed and adds that the framework or model that adopt definitely to expose the real circumstance. Define by Ma, Chou Yen, 2000: Data mining is the process of applying artificial intelligence techniques (such as advanced modeling and rule induction) to a large data set in order to determine patterns in the data. In the other hand, data mining is taken a few steps during analysis and this step is depending on the methodology that is chosen. Each of the methodology is not much differ from other methodology. Through Forcht Cochran, 1999: Data mining is an interactive process that involves assembling the data into a format conducive to analysis. Once the data are configured, they must be cleaned by checking for obvious errors or flaws (such as an item that is an extreme outlier) and simply removing them. 3.0 Important of Data Mining As discusses above, it can be seen that data mining will be beneficial a lot of party and multiple range of level in the organization as the model or framework that is apply can reduce time and cost. Then, the results allow the responsible knowledge worker to transform into the strategic value of information effectively by critically analyze the result. The process should be done carefully to avoid the useful variables or algorithm being removes or not be included in the extraction of reliable data. Data mining techniques will help in select a portion of data using appropriate tools to filter outliers and anomalies within the set of data. According to Gargano Raggad, 1999, there are a few others important of data mining consist of:  · To facilitate the explication of previously hidden information includes the capabilities to discover rules, classify, partition, associate and optimize. According to (Goebel Gruenwald, 1999) in order to seek the pattern of data, a few methodologies are use in clarify the vagueness as well as to identifying the relation among one variables and other variables within the databases whereas the outcome will guide in making decision or to forecast the impact when the action were take into consideration. The chosen of methodologies should be determined in a proper way suit with the rules and condition towards the data which is to be analyzed. The methodologies include: Statistical Methods: focused mainly on testing of preconceived hypotheses and on fitting models to data. Case-Based Reasoning (CBR): technology that tries to solve a given problem by making direct use of past experiences and solutions. Neural Networks: formed from large numbers of simulated neurons, connected to each other in a manner similar to brain neurons which enables the network to learn. Decision Trees: each non-terminal node represents a test or decision on the considered data item and can also be interpreted as a special form of a rule set, characterized by their hierarchical organization of rules. Rule Induction: Rules state a statistical correlation between the occurrences of certain attributes in a data item, or between certain data items in a data set. Bayesian Belief Networks: graphical representations of probability distributions derived from co-occurrence counts in the set of data items. Genetic algorithms / Evolutionary Programming: formulate hypotheses about dependencies between variables, in the form of association rules or some other internal formalism. Fuzzy Sets: constitute a powerful approach to deal not only with incomplete, noisy or imprecise data, but may also be helpful in developing uncertain models of the data that provide smarter and smoother performance than traditional systems. Rough Sets: rough sets are a mathematical concept dealing with uncertainty in data and used as a stand-alone solution or combined with other methods such as rule induction, classification, or clustering methods  · The ability to seamlessly automate and embed some of mundane, repetitive, tedious decision steps not requiring continuous human intervention. Several steps are taken in processes or analyzes on selected data where the process involves of filtering, transforming, testing, modeling, visualization and documented the result or store accordingly in the databases or data warehouse. Each of the steps functions differently and has responsibility in carries out the process with the purpose to easier and produce the high quality of assumption by automate generate towards specific conditions. For example, data warehouse also keep previous analysis and this allow eliminating the redundant output at certain steps. Through Ma, Chou Yen, 2000, they stress the characteristics of data mining define how it assist to reach the end process of analyzing. It comprises: Data pattern determination: Data-access languages or data-manipulation languages (DMLs) identify the specific data that users want to pull into the program for processing or display. It also enables users to input query specifications. Therefore, users simply select the desired information from the menus, and the system builds the SQL command automatically. Formatting capability: It generates raw data formats, tabular, spreadsheet form, multidimensional-display and visualization. Content analysis capability: Data mining also has a strong content analysis capability that enables the user to process the specifications written by the end-users. Synthesis capability: Data mining allows data synthesis to be timely executed.  · Simultaneously reducing cost and potential error encountered in the decision making process. Basically, data mining can minimize the error of forecasting by following the steps of selected methodology in well manner to avoid delaying in making decision where this situation will giving big impact for the business area. Therefore, it must be careful in handling the data throughout the steps involves whereby the strategic plan should take into consideration includes of the objectives to done the analysis, the amount of data, the variables, the relationship between variables, test adopted, and so forth. Moreover, if there is need to discuss with the professional towards the study conducted and it should be included in the planning part. In the context of organization, usually a unit or group of people are given responsible to carries this duty to discover the hidden pattern for another department. Hence, the continuously meeting should be done between the professional and researchers to ensure the end result fulfill their requirement as well as to improve the performance of work er, department and organization. In term of reducing a cost, compare to the traditional research which take time in acquiring the data from respondents and it depend on the methodologies that are use and the number of sampling. If the questionnaire method, it can be done quickly and less time consuming but if the interviewing method is adopted, it surely take time and researcher have to meets the respondent more than one time, if there is an ambiguity or the answers not meet with the requirement. For certain study, the sampling are involves from the different location which require the researcher to travel in order to gain the genuine opinion from them and this will cost a lot involves of accommodation, food, flight ticket and so forth. For data mining, it uses the existence of data (for example, data of customer transaction, data of student registration, data of patient undergo the operation process and so on) that keep in data warehouse which mostly reduce cost in aspect of acquiring data. Other than that, researc her take first action by search for the study in the data warehouse when the objective being determine at the beginning of study because previous study are store in the data warehouse. If it is found tally, a few step will be skip or easily decided towards the data and it prove that data mining can reducing the cost as well as time. Refer to Gargano Raggad, 1999, data mining also derive long term benefit which the cost incurred due to the development, implementation, and maintenance of such systems by a wide margin. 4.0 The application of Data Mining Nowadays, data mining is widely use especially to those organization that focuses on consumer orientation. For example, retail, financial, communication, and marketing organizations (Palace, 1996). Besides it, healthcare area also gain benefit by apply the data mining into the daily operations. These various of field shows each of the organization carries different transaction where all of details keep in the databases which enables to perform analysis for multiple purpose likes to increase revenue, gain more customer, improve customer satisfaction and others. Moreover, again through (Palace, 1996) the existence data allow to determine relationships among internal factor consists price, product positioning or staff skills and external factor consists economic indicators, competition and customer demographic. Hence, there three examples of data minings application in different areas which are hotel sector, library scope and also hospital with the goals to reduce or eliminate the weakness by address it using the result that is interpret in well manner to assist in making decision for the best solutions. The examples are as follows:  · A data mining approach to developing the profiles of hotel customers. A study conduct by Min, Min Ahmed Emam, 2002 with the objective to target some of the valued customers for special treatment based on their anticipated future profitability to the hotel. There are a few questions regarding to the customer profiling: Which customers are likely to return to the same hotel as repeat guests? Which customers are at greatest risk of defecting to other competing hotels? Which service attributes are more important to which customers? How to segment the customer population into profitable or unprofitable customers? Which segment of the customers best fits the current service capacities of the hotels? The researchers adopt decision trees for analyzing the data from the abroad method of data mining methodology because the ability to generate appropriate rules using visualization and simplicity. There are three steps having to follows in this process and it includes: Data collection: the process of select data that suit with objective from the previous survey. Moreover, remove the unwanted data from databases by filtering out the excel file. Data formatting: the process of converted all data in the spreadsheet to Statistical Packages for Social Sciences (SPSS) for the purpose of classification accuracy. Rules induction: the process of selection of algorithms to building decision trees which is C5.0 to generate sets of rules that bring important clues in order for hotel manager to take further action. As the result, the researcher found that if-then rules as a useful in formulating a customer retention strategy with a predictive ranging from 80.9 per cent to 93.7 per cent whereas a predictive accuracy reflect to the rules conditions that affect by times (percentage).  · Using data mining technology to provide a recommendation service in the digital library. A study conducted by Chen Chen, 2006 with the purpose to provide recommendation system architecture to promote digital library service in electronic libraries. There are abroad of digital publication format likes audio, video, picture, etc. thus, it lead difficulties in analyzing or defining the keyword and content in order to gain information from the user to improve the service in the digital libraries. In the methodology section, there are two data mining models selected which consist o Ant Colony Clustering Algorithm; This model is capable to find the shortest path or reduce time to find the best output fit with the problem that existence in the organizations. Each of the steps has different function to enable they too see the relation among the variables It takes a few steps which are: Step 0: parameters and initialize pheromone trails. Step 1: Each ant constructs its solution Step 2: Calculate the scores of all solutions Step 3: Update the pheromone trails. Step 4: If the best solution has not been changed after some predefined iterations, terminate the algorithm; otherwise go to step 2. o Association rules to discover the hidden pattern. This model enables to find co-purchase items and assist in uncovered relationship algorithms in form of association rules. There are two main steps as follows: Step 1: Find all large item sets Step 2; use the large items set generated in the first step to generate all the effective association rules. As the results, these two models encounter more than one solutions and enable to gain a lot of recommendation that can be manipulate into various problem that exists in conducting digital libraries as well as to promote the usage in multiple level of user using the appropriate mechanism and providing suitable services.  · Using KDD process to forecast the duration of surgery. A study conducted by Combas, Meskens Vandamme, 2007 with the aim is to identify classes of surgery likely to take different lengths of time according to the patients profile as well as to allow the use of the operating theatre to be better scheduled. There are many issues arise in this field that lead to the study. For example, an endoscopy unit use of endoscopy tube (shared resources) during the surgery. However their availability is limited because it takes 30-45min to clean and sterilize each one. The scheduling of endoscopies (and all other operating theatre procedures) must obviously take into account the availability of these different resources. The researchers adopt Knowledge Discovery in Databases (KDD) process to analyze this massive data from the databases. The step as follows: Step 1: data preparation which the selected data must be fulfill of requirement includes secondary diagnoses, Previous active history and system affected. Step 2: data cleaning where filter data by concerning surgical procedures that had been performed at least 40 times (at least 20 times for combinations involving both surgery and specific surgeons). Step 3: data mining which to decide appropriate method to test on the portion of data which it involves rough set and neural network. Step 4: validation by comparison consist process of interpretation by comparing the result from two methods that perform data analysis in order to observe the rate of good classification. Then, researcher added up another three steps in order to fit with the objective that is proposed and to produce the best outcomes to forecast the durations of surgery. It consists of: o Step 5: Measuring the impact of predicting the duration of surgery on planning which in this step the duration of surgery supplied by the prediction models (empirical laws, rule-based laws, etc.) based on information stored in the database is used to feed a series of algorithms and heuristics for planning purposes o Step 6: Simulation involves the present time will allow to simulate the activity of the different theatre suites in terms of the operating sequence determined by planning methods on the two scenarios which are operating data and patients profile o Step 7: validation selection of the best model where the results supplied by the simulation model should enable to assess the quality of scheduling on the basis of a series of performance indicators likes the length of time for which the operating theatres are not in use, the number of potential additional hours, and errors in predicting the duration of surgery. As the results, researchers are not particularly satisfactory. The main problem seems to be the choice of variable grouping, which might possibly have an effect on prediction quality. 5.0 Conclusion As a conclusion, data mining can be consider as an effective and efficient way to discover or to transform the invisible to visible data that retrieve from databases which have capabilities to store huge amount of data by using the right tools in assist or enable to analyze, synthesis and manipulate the content of data for various purposes and often depend on the main businesses that carries out to define the target. From the discussion above, it can be seen that there are a lot of advantages when perform data mining especially in the business area which allow the organization to predict the trends, customer requirement, the relationship and so forth as early preparation can be identify in order to seek another or a few others way to ensure that organization can still operate their daily operation after determine that organization not agree towards the result have been gain. In order to produce the end result that satisfying the organization and minimize the error as it successfully implement the information in order to perform business transaction. The key variables should be assign in well manner meet or suitable with the objective that propose in conducting the study because it have to repeat the procedures when found the errors as the decision making process could not been done according to the timeline. 6.0 References Chen, Chia-Chen Chen, An-Pin. (2006 ). Using data mining technology to provide a recommendation service in the digital library. The Electronic Library. 25(6): 711-734. Combas, C., Meskens, N Vandamme, J. P. (2007). Using a KDD process to forecast the duration of surgery. International Journal of Production Economics. 112: 279-293. Forcht., Karen A. Cochran, Kevin. (1999). Using data mining and datawarehousing techniques. Industrial Management Data Systems. 99(5), 189-196. Gargano., Michael L. Raggad, Bel G. (1999). Data mining a powerful information creating tool. OCLC Systems Services. 15(2), 81-90. Goebel, Michael Gruenwald, Le. (1999). A survey of data mining and knowledge discovery software tools. ACM SIGKDD Explorations Newsletter. 1: 20 33. Imberman, Susan P. (2001) Effective Use of the KDD Process and Data Mining for Computer Performance Professionals. in International Computer Measurement Group Conference. Anaheim: USA, 611-620. Ma, Catherine, Chou, David C. .Yen, David C. (2000). Data warehousing, technology assessment and management. Industrial Management Data Systems. 100(3), 125-135. Min, Hokey., Min, Hyesung Ahmed Emam. (2002). A data mining approach to developing the profiles of hotel customers. International Journal of Contemporary Hospitality Management. 14(6): 274-285. Palace, Bill. (1996, Spring). Data Mining: What is Data Mining? retrieved March 2, 2010, from: http://www.anderson.ucla.edu/faculty/jason.frand/teacher/technologies/palace/datamining.htm

An Analysis of Andrew Sullivans Let Gays Marry :: Let Gays Marry Andrew Sullivan

"Let Gays Marry" is an article written by Andrew Sullivan arguing that homosexuals should be given the right to be legally married in the United States. In this essay, Sullivan argues that homosexuals have just as much right to marry as heterosexual couples. Sullivan argues that throughout US history that the definition of marriage has been altered several times to accommodate changing times, and that it is time to recognize gay's right to marry. Throughout the article, Sullivan uses several sources to back up his argument, but also makes several comments to weaken his argument. To add to Sullivan?s credibility, he is an editor of The New Republic, which was established in 1914 with a mission to provide its readers with an intelligent, stimulating and rigorous examination of American politics, foreign policy and culture, the author of several books, including Virtually Normal: An Argument about Homosexuality, as well as having been published in several news magazines including Newsweek. Sullivan?s article is an inductive argument directed at persuading and perhaps even educating all people on why gay marriage should be allowed in the United States. Throughout the essay, Sullivan uses multiple techniques, including Pathos, Ethos, Logos, and even Mythos to squarely support his argument, all of which help to aid in the credibility of the topic. Sullivan?s argument, while generally successful, has some weak points. The argument is generally written in a very relaxed manner, which may or may not discredit the argument. People looking to argue against Sullivan?s article may view the relaxed format as a sign of lack of knowledge or support of the argument. On the other hand, being composed in accessible language readily understood by the general population, and not perceived as accessibly intellectual may help this argument appeal to a broader population. Having been published in Newsweek Magazine on June 3, 1996, Sullivan?s article seems to be credible. Newsweek is a credible news source, and generally publishes credible materials. Despite having been published in Newsweek, this argument is biased when in the first sentence Sullivan identifies himself as a homosexual. ?For the first time in Supreme Court history, gay men and women were seen not as some powerful lobby trying to subvert America, but as the people we truly are?? When Sullivan uses the term we, he is identifying that he himself is a homosexual, and therefore I must assume that he is arguing from a homosexual point of view, and not an unbiased point of view.

Legalizing Marijuana in the United States

I. Introduction Marijuana has been one of the most researched drugs in the history of pharmacology, and there is still considerable disagreement about its short-term and long-term effects. It was made an illicit drug in the United States, and many states have established harsh penalties for those convicted of possession of even small amounts. In the recent years, there has been a move toward decriminalization of marijuana (Bock, 2000). Marijuana is the name given in the United States to the drug produced from the hemp plant Cannabis sativa. The use of cannabis derivatives under such names as hashish, charas, bhang, and ganja is widespread throughout the world. The most active ingredient of the plant derivative is tetrahydrocannabinol (THC). The potency of this chemical is indicated by the fact that the average street sample of marijuana contains less than .5% THC (Weisheit, 1992). Some samples are considerably higher in THC content; thus, effects from the drug vary according to its quality, meaning its THC content.   The flowering parts of the plant contain the greatest amounts of THC (Goode, Pp. 567-575). These are usually dried and smoked, but they may be made into a drink somewhat like tea or blended into various cooking recipes. Somehow, marijuana has been used for some medications but it is not a valid ground to legalize it because it has negative effects to human bodies. Moreover, marijuana is still illegal in most places. Under federal law a person can be sentenced to up to one year in jail or a $5000 fine, or both, for simple possession of marijuana. Every year about 400,000 people are arrested for possession; about 80 percent are under age 26. II. Background A. Why should it be legalized? I personally agree that marijuana should be legalized because it is being used as legal medical therapy for several conditions. Careful studies have shown that it is effective in treating severe nausea in cancer patient undergoing chemotherapy. Older patients seem to respond less well than younger patients and complain more about side-effects, including feeling â€Å"stoned.† Researchers are continuing studies of marijuana’s possible usefulness in reducing pressure within the eye in glaucoma and in treating muscle spasticity (Earleywine, 2002). Most people use marijuana for the altered states it produces. These states are a little easier to control than those produced by other hallucinogenic drugs, unless the dosage is very high. At low to moderate dosages, hallucinations are not present. Instead, the person typically reports of calmness, increased sensory awareness, changes in space and time, and increased appetite, often with a craving for sweets. In addition, marijuana has been used for thousands of years, both as a medicine and for its intoxicating effects. In the form of tablets, marijuana is frequently prescribed to relieve the nausea and vomiting that often accompany chemotherapy. Moreover, most people use marijuana for the altered states it produces (Kreit, 2003).   These states are a little easier to control than those produced by other hallucinogenic drugs, unless the dosage is very high. At low to moderate dosages, hallucinations are not present. Instead, the person typically reports of calmness, increased sensory awareness, changes in space and time, and increased appetite, often with a craving for sweets. Many researchers too have concluded that smoking marijuana is no more dangerous, and perhaps even less so, than smoking cigarettes or using alcohol (Nadelmann, 2004). B. Pros and Cons Many perceptual and emotional effects follow marijuana smoking. Sensory experience may become more intense; smells are richer, textures feel more sensuous, objects are seen as more beautiful, sounds are more brilliant, and ideas flow more freely, although they may be disjointed. The person may experience an emotional high in which he or she feels joyful, tranquil, and happy. The effects of marijuana, however, are like those of other drugs; they very much depend on the person and the setting. Taken in a pleasant, relaxed social situation, marijuana can be quite unpleasant (Earleywine, pp. 123-156). Also, people who are naturally paranoid, suspicious, or aggressive may become more so under the influence of marijuana; the calm, better-adjusted users are more apt to experience a euphoric high. Its non-medical use, however, is illegal in the United States and most other countries. The penalties for possessing or using marijuana are, in many states, as severe as those imposed for the possession or use of much more potent drugs (Goode, 2000). Many argue that marijuana is no more harmful than cigarettes and liquor and should be legalized. The growing consensus of research on marijuana would suggest that it is not a safe drug. Indeed, it is doubtful whether any drug taken frequently by choice is advisable. The issue, though, is frequency of use. The literature on chronic users of marijuana—that is, people who use it a lot and over a long period of time—suggests rather strongly that there are serious deficits in some cognitive abilities such as memory. In addition, heavier users experience some undesirable personality changes, problems with sleep, deficits in psychomotor abilities such as driving, and changes in motivational levels that produce apathy and a lack of striving for achievement (Schlosser, 1994). Finally, there are a number of factors that influence the effect of a particular drug. There are factors associated with the drug, including its purity and the method of its purity and the method of its administration. Subject variables that are important include body weight, metabolic rate, whether or not the person has eaten, general state of health, and previous experience with the drug. In trying to predict how any one person will react to a drug, these factors, and many others, must be taken into account. But there is another important variable that plays a major role in drug reactions, and too often its effects are overlooked (Souder, 1998). That variable is the user’s expectation of the drug’s effect. Research has shown that the experience many drug users will have is not just a result of the physiological and biochemical changes produced by the drug, but also depends on how they think they are supposed to respond, or how they see others around them responding. These factors must also be considered when evaluating the reasons for altered states of consciousness through drug use. a.) Respiratory effects: Because marijuana smoke is deeply inhaled, retained in the lungs, and contains many of the same harmful ingredients as tobacco smoke, users show signs of impaired lung functioning when compared to nonusers. Like tobacco smoke, marijuana smoke contains carcinogenic agents, but since many pot smokers also tobacco, it has been hard to isolate marijuana’s impact on lung cancer. At this point, the evidence is merely suggestive (Earleywine, 2002). b.) Immune system:   Animal studies have suggested that marijuana can dampen the body’s resistance to disease, but no studies have been done to confirm or refute this danger in human beings (Earleywine, 2002). c.) Mental effects: While there is no evidence that marijuana causes the brain to shrink, it can lead to amotivational syndrome, which researchers define as a mental dulling, emotional blunting, and loss of drive and goal-directedness (Earleywine, 2002). III. Conclusion In conclusion, in the last decade marijuana dealing has become a multibillion-dollar business, ranking right behind General Motors and Exxon. Throughout the world, marijuana seems to be the fourth most popular mind-altering drug, following caffeine, nicotine, and alcohol. However, marijuana use seems to be on the decline nationally, especially among young people in high school and college. At low moderate doses, marijuana acts somewhat like alcohol and some tranquilizers, and like alcohol, the drug takes effects within minutes. Unlike alcohol, marijuana at low doses does not dull sensation but may cause slight alterations in perception, so that it is unsafe to drive a car for as long as 4 to 6 hours after a single joint. After the thorough studies, I therefore conclude that marijuana should be legalized because it has positive effects if properly used. On the other hand, the use of marijuana should be case to case basis and should only be used for medications. Reference: 1.  Ã‚  Ã‚  Ã‚  Ã‚   Belenko, S. R. (2001). Drugs and Drug Policy in America: A Documentary History. Greenwood Press. Westport, CT. Pp. 34-67. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Bock, Alan W. (2000). Waiting to Inhale: The Politics of Medical Marijuana. Seven Locks. Santa Ana, CA. 3.  Ã‚  Ã‚  Ã‚  Ã‚   Earleywine, M. (2002). Understanding Marijuana: A New Look at the Scientific Evidence. Oxford University Press. New York. Pp. 123-156. 4.  Ã‚  Ã‚  Ã‚  Ã‚   Goode, E. (2000). Marijuana. Atherton. Chicago. Pp. 567-575. 5.  Ã‚  Ã‚  Ã‚  Ã‚   Kreit, Alex (2003). The Future of Medical Marijuana: Should the States Grow Their Own? University of Pennsylvania Law Review, Vol. 151 6.  Ã‚  Ã‚  Ã‚  Ã‚   Nadelmann, Ethan A. (2004). An End to Marijuana Prohibition: The Drive to Legalize Picks Up. National Review, Vol. 56 7.  Ã‚  Ã‚  Ã‚  Ã‚   Weisheit, Ralph A. (1992). Domestic Marijuana: A Neglected Industry. Greenwood Press. New York. 8.  Ã‚  Ã‚  Ã‚  Ã‚   Schlosser, Eric (1994). Marijuana and the Law. The Atlantic Monthly, Vol. 274 9.  Ã‚  Ã‚  Ã‚  Ã‚   Souder, Mark (1998). Q: Is the Government's War against Marijuana Justified as Public Policy? Insight on the News, Vol. 13.   

Gloria Jeans - 19182 Words

MARKETING STRATEGY FOR GLORIA JEAN’S BUI NGUYEN KIM THANH Submitted in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION BOLTON BUSINESS SCHOOL Date 28 AUGUST, 2012 1 Contents Figure A: Percentage of market share of coffee player in Vietnamese market 12 Figure 1: Marketing Mix Strategy 12 Figure 2: Influence Diagram of Marketing 7Ps 16 Figure 3: The Importance of Market Segmentation 17 Figure 4: Top of Mind Brand Recognition 43 Figure 5: Spontaneous Aided Brand Recognition 44 Figure 6: Prompted Brand Recognition 44 Figure 7: The Most Suitable Source 45 Figure 8: (Part Ii, Q12c, Questionnaire) 46 Figure 9: (Part Ii, Q13a, Q13b, Questionnaire) 47 Figure 10: (Part Ii, Q13a,†¦show more content†¦38 3.4.3 Sample size ................†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.39 3.5 Collection Process†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.40 3.6 Additional Data and Parameters†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦.40 3.7 Data Analysis†¦...40 3.7 Data Classification†¦...41 3.8 Limitation of Research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦41 Chapter Four: Data Analysis 4.1 Interviewee and Respondent Profiles†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..42 4.2. Topic 1: Top Of Mind Recognition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦43 4.3 Topic 2: Spontaneous Aided Brand Recognition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...44 4.4 Topic 3: Prompted Brand Recognition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦45 4 4.5 Topic 4: Consumer Opinion about Communication Means†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.46 4.6 Topic 5: Premium Coffee Shops Frequented Most Often In the Last 6 Months 48 4.7 Topic 6. Customer Evaluation of Premium Coffee Brands†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..50 4.8 Topic 7: Brand†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.51 4.9 Topic 8: The Factors That Influence Customers’ Decisions to Go To Premium Coffee Shops†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..53 4.10 Topic 9: Types of Coffee Gloria Customers Drink Most Often†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 56 4.11 Topic 10:Show MoreRelatedJean Pi aget’S Stages. Gloria Martinez . 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